Revisiting the Disconnect Between PR and Bloggers
I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this...
View ArticleApplying Storytelling Techniques To Corporate Blogging
Blogging is the new black at corporations. Everyone is doing it. And it’s not just large companies that fall under the technology umbrella. Want to know what’s on the mind of Bill Marriott and the...
View ArticleForget The Brother, Intuit Can Spare A Dime (+ $99.90) Per Blog Post
Blogging shares a similarity with golf. A zillion people enjoy the activity, but only a chosen few make money at it. This point recently got hammered home when I stumbled across an ad on Craigslist...
View ArticleQ&A With 12-year-old Blogger Behind “Good Morning Geek,” Max Swisher, Part II
Technorati lists over 24,000 tech blogs. I think I’m on safe ground in saying that only a few were started by 10-year-olds. Now at the seasoned age of 12, Max Swisher sat down with me at Great Bear...
View ArticleQ&A With The 85-Year-Old Voice Behind “Thoroughly Modern Millie”
Spend 10 minutes cruising the Net on what makes for a winning blog and you’ll find the same advice repeated again and again. Develop a distinctive voice. Share personal experiences. Communicate a point...
View ArticleQ&A With The 85-Year-Old Voice Behind “Thoroughly Modern Millie,” Part II
I’m not a fan of the phrase “be authentic.” It sounds too clinical. Can’t we just say “be yourself.” That’s exactly how Millie Garfield approaches her blog, which has served the 85-year-old blogger...
View ArticleTop 10 Communications and Storytelling Posts of All Time
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After eight years and 893 posts, I figure there’s enough data to highlight the...
View ArticleHow Google Crafted Its Communications When It Exited China
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google is once again in the news for a decision on China. According to the...
View ArticleI Wrote 1,000 PR Blog Posts and All I Got Was This Lousy T-Shirt
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Writing feeds my soul, so producing 1,000 blog posts on public relations,...
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